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Industry Analysis Case Study
Case Title:
The South African Car Industry: The Resurgence
Publication Year : 2004
Authors: Jignesh Zanora, Sumit Kumar Chaudhuri
Industry: Automobiles
Region:South Africa
Case Code: INA0016
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
The South African car industry has always attracted the major carmakers in the world since the 1920s. Although the industry managed to overcome the turmoil of the Great Depression and the Second World War, due to the Apartheid policy of its government, there was an international boycott of South African trade. After the new democratic government came to power in 1994, the country started taking initiatives to bring back its past glory as the car-manufacturing hub of Africa. By the end of 2000, the auto industry was contributing 5.4% to the GDP of South Africa.
Pedagogical Objectives:
- To highlight the initiatives taken by the democratic South African government to reclaim the status of Africa’s car-manufacturing hub
- To discuss the effects of such initiatives.
Keywords : South Africa; Delta Motor Corporation; General Motors; Volkswagen; Ford; Mercedes Benz; Completely knocked down versions; Apartheid; United auto workers; Industry Analysis Case Study; Democratic Republic of South Africa; BMW; Nelson Mandela; Toyota; Nissan; Albert Wessels
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